My logo consists of letters in black, grey (109,109,109) and pink (244,0,128). What are some guidelines or techniques that I can use to choose an appropriate secondary color to use on my website, in Powerpoints, and other branded materials?

What is the font that is used in Vogue Questions vlog series? It is kind of looks like Didot (since the characters are tall) but I don't think it is exactly Didot. Anyone worked with a similar typ...

The short answer would be that you your primary logo (type) is for ideal situations in which you can use it the way it has been designed in terms of size, color, position, (print) quality, (print) medium and quite possibly even lighting, while your secondary logo (type/s) are for any other variation of the ideal set of circumstances required by the primary one to be displayed properly. The ...

I've done this a hundred times, but this time I worry I am overthinking it! This clients company name happens to be two words of similar width. The second word slightly wider, and it's confusing me...

I think in this case the absolutely easiest thing to do is to use a Gradient Map and remap greens to whites and whites to greens: update: Super quick transparency. desaturate, levels so that image would be black-n-white in the Channels panel Ctrl - Click to load a channel as selection. White will be fully selected, black — non-selecte create Solid Color from selection: and done. 5 seconds, a ...

I was wondering there were any helpful guidelines and/or tips for designing logos with multiple fonts. It seems to be a dangerous area to enter into, but can lead to some great results. Often times fonts blend too much, or they are too different. Here is an example of a multi-font logo:

The Fonts In Use article has a nice list of "Geometric, contructivist typefaces based on the design ideas of the Bauhaus" at the bottom if you want more ideas. Some of those would be really interesting choices for secondary headers. Here's Bauhaus 93 paired with Futura:

The essence of a logo, the only reason to have one, is that it builds recognition by repetition. Any variation, then, reduces its effectiveness by delaying the point where it achieves "instant recognition." Scott's example is a good one. The base FedEx logo, with its "subliminal" arrow, was in use for many years before they began to alter one element to identity related but different "sub ...

@CsabaToth maybe i had a case with white areas in the foreground which i wanted not to make transparent, but i wanted transparency in the border, to not have white borders when selection is pasted onto other background.

I've got a very complex texture that I have running WAY over the art board and I need to clean it up for a client. How do I get rid of every point outside of the art board?