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Established media, news, and entertainment corporations have also created and expanded their visibility on YouTube channels to reach bigger audiences. YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities.

Explore our official blog for the latest news about YouTube, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights.

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As of February 2017, there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day. As of October 2020, YouTube is the second-most popular website in the world, behind Google, according to Alexa Internet. [2]