Bonuses are opportunities for you to earn money directly from Instagram. Learn more about eligibility requirements.

Learn how you can earn money directly from Instagram for creating engaging content. Bonuses reward you for the performance of your reels and photos, including carousels and single image posts. Bonuses are limited time and invite-only as we build toward a sustainable program.

Now Instagram also gives creators the opportunity to earn money under the Instagram Reels Play Bonus program. In this post, we provide you with a detailed guide on what the program is, how it works, and how you can start making money with it.

Meta is ending or sharply reducing parts of its Reels Play bonus program on Instagram and Facebook, marking a major shift in how the company pays creators for short-form video. The program had offered eligible creators cash bonuses for hitting certain view and engagement targets on Reels, helping Meta attract more video posts as it competed with TikTok and YouTube Shorts.

The Instagram play bonus program (sometimes called the Reels play bonus) officially ended in 2023, when Instagram moved away from a single, predictable payout program toward multiple monetization methods.

The following chart outlines metric names and definitions associated with the Instagram Reels Play bonus program.

The Instagram Reels Play Bonus is a selective bonus program accessible exclusively to creators who receive a personal invitation from Instagram. It’s a way for creators to earn money directly from Instagram based on their reels views instead of through a brand sponsorship or an affiliate program.

Learn Instagram Reels bonuses eligibility rules. Check if you qualify, meet the requirements, and start earning rewards for your engaging Reels content today!

In this blog post, I’ll cover everything you need to know about Instagram Reels Play Bonus, including how the program works, how much you can potentially earn, and how to get started.

Find out if you can join the Instagram Reels Bonus Program in 2025, latest eligibility info, and alternative ways to monetize your Reels.