Everyday entire forests die for paper. A PDF file whatever its weight saves a document and thus, can save a tree. However PDF file can be printed. WWF and its agency Jung von Matt have decided to create a new file format to save documents, but without printing them. The WWF Format is free, looks like a pdf, but can’t be printed. It has began to be used and thus spread through the internet ...

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What would happen if one brand sued its sibling? Lawyers would be involved and, as this campaign proved, their opinions would vary. Imposters posing as Coke Zero management posed the legal question of "taste infringement" to unwitting real-life attorneys. The series of legal consultations, conducted separately with individual attorneys, created some memorable dialogue. "We want to sue them ...

Ikea uses the most popular social network to promote its brand in an entertaining way.

Julian Ingram, Managing Director and EVP at Momentum UK, was our last guest for the red carpet interview on the couch. He is the managing director and EVP at Momentum UK. Momentum is an integrated marketing communications agency, whose key clients are American Express, Intel, Nokia, Reebok, UPS… Previously, he worked for McCann Worldgroup as the Worldwide Director and regional Director, and ...

Augmented reality and press ad Try & Volkswagen presents one of the first ever test drive printed on a ad. Everyone can download an app to test the driving on the road printed on the ad. 3 options are proposed: in lane Assist mode, the phone vibrates as the car gets close to the side of the road. In Adaptive Lights mode, the lights follow the curve of the road. And in adaptive Cruise Controle ...

Find the businesses around you Israel Yellow Pages have created an interactive banner including geolocalisation and webcam to promote the companies and business around you. Your picture is included in the banner with the company listings situated in your area.

Lego in Augmented Reality For Christmas, Lego and its agency had created a new catalog in augmented reality. White and Black Lego blocks have been sent to people. They had then the opportunity to build several tags that could be converted into a 3D presentation of a Lego product on the internet.

The Fourth Amendment to the United States Constitution guards against unreasonable searches and seizures along with requiring any warrant to be judicially sanctioned and supported by probable cause. To protest against the current excess and intrusions into Americans life privacy, it has been decided to communicate silently through the body scanners, creating a message viewable with X-Ray ...

Real Madrid Vs Milan AC in the 2009 UEFA Champions League was one of the biggest and most anticipated soccer matches in Europe. Heineken enlisted the help of hundreds of accomplices to convince 1,000 AC Milan fans to go to a classical music concert rather than watching the big match. Upon entering the music hall the gracious AC Milan fans were served up a pleasant surprise compliments of ...