A new YouGov analysis also looks at the intersection of McDonald’s customer base and how this group feels about loyalty programs. More than half of McDonald's customers say they spend more money with brands that reward them (57%).

MCD's loyalty platform nears 210M active users as digital engagement drives higher visit frequency, and supports broader technology and marketing integration.

McDonald’s will launch its first-ever nationwide loyalty program July 8. It’s aimed at expanding McDonald’s customer base and enticing existing patrons to be more loyal in the highly ...

McDonald's has a new rewards program that will give you free food as you collect points from your purchases and on July 13 everyone is eligible for free fries.

Maintaining a balance between price and footfall growth is a “North Star” for the McDonald’s business, CEO Chris Kempczinski said. He claimed its growing loyalty scheme will help it further step up its pricing strategy.

Sales to members of McDonald's loyalty scheme rose 30% to about $30 billion last year, while global Q4 sales were higher despite dipping in the US.

NewPOS NP6 integrates with various McDonald’s ordering platforms, such as mobile apps, self-service kiosks, and drive-thru stations. The system also connects to inventory management and loyalty programs, touching every aspect of McDonald’s operations.

Discover how McDonald's loyalty program has become a game changer, increasing sales and engaging customers. Learn about the benefits and success of this innovative program.

By 2027, McDonald's aims to boost its active loyalty user base from 150 million to 250 million 90-day active users, and reel in $45 billion in annual systemwide sales.