The unique e-Choupal model created a significant two-way multi-dimensional channel which could efficiently carry products and services into and out of rural India, while recovering the associated costs through agri-sourcing led efficiencies. This initiative now comprises about 6100 installations covering over 35000 villages and serving over 4 million farmers. Supporting the e-Choupal network are ITC's procurement teams, handling agents and contemporary warehousing facilities across India ...

ITC's Packaging & Printing Business is the largest value-added converter of paperboard packaging in South Asia. It converts over 1,00,000 tonnes of paper, paperboard and laminates per annum into a variety of value-added packaging solutions for the food & beverage, personal & home care products, cigarette, liquor, quick service restaurants and consumer goods industries.

Providing appropriate market linkage ITC developed a direct farmer buying model in line with ITC’s e-choupal initiative.

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E-Choupal (June 2000), the largest internet-based intervention in rural India is an initiative of ITC which has grown into an ecosystem of services that addresses diverse rural needs, from agri-extension and other farm-related offerings to retail avenues to insurance and healthcare.

ITC’s e-choupal is the biggest IT intervention by any corporate in rural India. The e-choupal model is a value-driven mechanism where each participant derives benefits from his association. This model truly exemplifies "the competitive advantage of corporate philanthropy". Similarly, FDCF is a pro-poor initiative with focus on commercial ...

The e-Choupal initiative also creates a direct marketing channel, eliminating wasteful intermediation and multiple handling, thus reducing transaction costs while enhancing logistical efficiency. Over the next decade, the e-Choupal network will cover over 100,000 villages, representing 1/6th of rural India, and create more than 10 million e ...

ITC’s e-Choupal initiative has been adjudged winner of the Innovation for India Award in the Social Innovations category for business organisations. The winners were announced at the first Innovation for India Awards ceremony held at ITC Grand Central, Mumbai on June 23, 2006. The Innovation for India Awards, the first of its kind in India, have been instituted by the ‘Innovation for India – Marico Foundation’ and audited by Erehwon Innovation Consulting. The objective of the awards ...