In recent months, Clubhouse, a social media audio app, has jumped from 600,000 to 10 million active users. But what exactly is it?

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It’ll be interesting to see how this side of the product develops. Clubhouse’s growth strategy Clubhouse is using what’s known as the “Velvet Rope” strategy. They’re creating exclusivity with a combination of invite-only memberships and strategic hype. If you’ve never heard of the Velvet Rope strategy, think of the VIP area of a club.

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Complete guide to using Clubhouse. Including the basics, getting more followers and more.

Lastly, Clubhouse may also create a niche group of influencers which Lau said will give rise to another form of influencer marketing.

Clubhouse Case Study: This project analyzes Clubhouse's rise, challenges, and potential revival strategies. It addresses key issues like the loss of exclusivity, monetization struggles, competition, and feature innovation. Solutions include reintroducing exclusivity, niche targeting, and enhanced monetization. - rackitupp/casestudyclubhouse

Clubhouse is an "audio-first social app" which hosts audio-only digital events, with a sort of discovery feed where you can find events of any time, organize them as a host, join them as an active participant or just listen to as a listener. Clubhouse doesn't make money, and it's backed by venture capital firms.